Free Zones competitive assessment tracker in the UAE

Sector- Free Zones

Business Practice- Business Consulting

The Need

The client, a prominent free zone authority in the UAE was interested to understand the competition offerings on continuous basis so that they can develop and alter their offers each quarter

Our Approach

Business Research unit conducted a competition benchmarking among all the major free zones in the UAE and tracked the offerings on a quarterly basis for 3 years in the UAE offering client a clear advantage to tailor their offerings to outpace the competition

Design: Extensive Secondary Research, occasional expert IDIs  

The Outcome

Based on the market study findings, the client developed and tweaked their offerings to become one of the most competitive in the local UAE market over the years