Drive Global: Cracking the Mystery Shopping Code
The automobile industry is in a constant state of flux, and nowhere is this more apparent than in the Middle East and Africa (MEA). Understanding the intricate market dynamics in these regions is essential for automotive manufacturers and distributors aiming to stay ahead. This is where Drive Global Insights & Consulting (DGI&C) steps in, leveraging its extensive experience to deliver actionable insights through its comprehensive mystery shopping research. With over 10,000 visits conducted across more than 10 countries, DGI&C has become a trusted partner for leading global automobile manufacturers and distributors.
Let’s dive into the multifaceted research approach DGI&C employs, uncovering the key areas where they excel in automotive market research:
SOP Audits for Sales & Aftersales
KSA: Targeted audits for Chinese and Korean distributors.
GCC: Detailed audits for an American Original Equipment Manufacturer (OEM).
GCC + Jordan & Lebanon: Extensive coverage for another American OEM.
Maintenance Pricing Analysis
GCC, Morocco, Tunisia: Precision pricing studies for a Japanese OEM.
KSA, UAE, Kuwait, Cambodia, Morocco, Malaysia: In-depth pricing analysis for an American OEM.
New Vehicle Pricing
Monthly Studies:
KSA, UAE, Egypt: Ongoing evaluations for a Japanese OEM.
UAE & KSA: Continuous insights for an American OEM.
Adhoc Studies: Conducted in Kuwait, KSA, UAE for a Japanese OEM.
Quarterly Studies: Spanning Kenya, Angola, Nigeria, South Africa for an American OEM.
Used Vehicle Pricing
Adhoc Studies: Exclusive focus on selected car lines in the UAE for a Japanese OEM.
Data Sourcing: In-depth analysis from used vehicle shops in Dubai & Sharjah.
Spare Parts Pricing
GCC, Morocco, Tunisia, Algeria: Comprehensive research for a Japanese OEM.
KSA, UAE: Evaluations tailored for a Korean OEM.
KSA, UAE, Kuwait, Cambodia, Morocco, Malaysia: Holistic studies for an American OEM.
A New Look at Automotive Insights
In the complex and competitive world of automotive market research, DGI&C stands out not just for the depth of its insights but also for its innovative approach to data collection and analysis. By integrating modern, visually engaging elements into the presentation of their findings, DGI&C not only captures the attention of their audience but also ensures that the insights are easily digestible and actionable. If you’re looking to elevate your market strategy with precise, impactful research, let DGI&C guide you with their unmatched expertise in automotive mystery shopping.