Investing Smarts: How Saudi Students Save and Invest

In today’s fast-paced financial world, understanding how younger generations approach saving and investing is more important than ever. A leading fintech company set out on a mission to crack the code on how Saudi university students manage their finances, aiming to create a financial education app that addresses the knowledge gaps and empowers students to take charge of their financial futures.

Why Study Student Finances?

The fintech company wasn’t just launching any app. They wanted to build something that truly makes a difference—a tool that could help students make better decisions about saving and investing. But before creating the app, they needed to understand the current financial habits and investment knowledge of Saudi university students.

The research team used large-scale interviews and focus group discussions to explore several questions:

• – Do students save regularly?
• – Are they aware of different investment options?
• – What barriers hold them back from making better financial decisions?

Through this research, they gathered valuable insights into how much students are saving and what financial tools they trust (or don’t trust) when it comes to investing.

What Did They Find?

The research uncovered several important findings:

• – Saving Habits: While many students try to save, their approach is often informal, lacking structure and goals.
• – Investment Knowledge: Most students are unfamiliar with the variety of investment options available, which prevents them from growing their wealth.
• – Barriers to Investing: A general mistrust in financial tools and a lack of confidence in navigating the investment world are common obstacles.

These insights paved the way for developing a financial education app that would not only focus on saving but also teach students how to grow their wealth through smart investments.

What Was the Outcome?

Based on the findings, the fintech company is now developing an app specifically designed to address the financial literacy gap among university students. The app is set to empower them with the knowledge they need to make savvy financial decisions, helping them grow their savings through investments and take control of their financial futures.

The Bigger Picture: Empowering the Next Generation

This case study highlights the growing need for financial education among younger generations. By understanding the barriers that students face and the tools they need, fintech companies can create impactful solutions that make managing money easier and more intuitive. Knowing your audience is key to developing financial tools that truly resonate and empower the next generation of investors.