Market sizing and Network Assessment for the Construction Equipment in the UAE

Sector- Earthmoving & Construction Equipment

Business Practice- Business Consulting

The Need

Client, a large conglomerate in the GCC region wanted to estimate the market size, competition landscape, and market growth opportunities for earthmoving & construction equipment.

Our Approach

An extensive study was conducted involving interviews with all key stakeholders in the industry including the Construction Equipment Suppliers, Equipment Rental companies, Construction & contracting companies to estimate the market size and to understand the competition strengths as well as market’s need gaps.

Design: Combination of extensive Secondary Research, IDIs (In-depth Interviews) with various stakeholders, and study on Import-export statistics

The Outcome

The study provided a clear picture of the key growth sub-segment, key differentiators required, need drivers and size of the market.